The post house has rebranded and joined forces with sister brand, The Farm
Grand Central (previously Technicolor, then Picture Shop, Lexington Street) has now formally become part of The Farm. It will operate under the new name of Farm Soho.
The move sees Grand Central’s services join forces with The Farm.
Farm Soho now houses a theatre with Dolby Atmos theatrical mixing capabilities, 4K/UHD HDR flame online rooms and review rooms, 5.1 and Dolby Home Entertainment suites with ADR and crowd capabilities, 4K / UHD HDR Baselight Grade suites and a 4K DI Theatrical Theatre.
David Barrett, joint CEO of The Farm, said: “After talking to a few clients, it seemed like the right move to combine two brands into one, taking out any element of confusion and allowing us to have a more unified image. This is all about bringing people together to create the best work possible.”
Charlotte Laing, director of scripted at Grand Central, added: “After the excitement of moving from Lexington Street to Great Marlborough Street, seeing our state-of-the-art suites being built, and following the history of a brand (like the Farm) which has had such a positive impact on the industry; we look forward to continuing to push effective workflows and cutting-edge technology, creating an environment our clients will love and cherish in years to come.”
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